Ms.
Gokturk
Journalism
Propaganda for a
Good Cause:
Creating Ads That
Turn Heads
Propaganda
can be used for more than selling goods.
Propaganda can help raise awareness or encourage activism. After having reviewed some persuasive
techniques used in advertising, it’s now your turn! You
will create a public service advertisement to be printed in the magazine spread
with your final layout.
YOUR TASK: Make the world a better place. Choose a position within your topic to
persuade the audience to join your cause and change the world.
Your ad
MUST include the following:
·
clearly “sell” your cause. Make sure
that you are persuading people to not only believe what you are conveying, but
also be moved to act.
·
should utilize appropriate propaganda devices as discussed in class. (Bad
names, glad names, testimonial, fear, etc.)
·
should be visually intriguing. Pay attention to how words and graphics look
together and be sure that it is readable.
·
Include
a contact number, website, phone number and/or address
so that people know where to go to join your cause. You may invent the contact or use a real
world one.
·
Include
a graphic. You may use your own photographs, draw it, concoct it collage style
from magazine photos, or find suitable graphics from the Internet.
·
Use
correct grammar, capitalization, and spelling.
·
Your
final ad should be accompanied with a typed RATIONALE that
1.
identifies
your cause
2.
explains
why the cause is important to you
3.
details
what you did in each ad and why. Be sure to identify the devices you used.
ENJOY
BRAINWASHING THE WORLD FOR A GOOD CAUSE!